01The event

The New Industry of Brazil.

ExpoPIM 4.0 filled the Vasco Vasques Convention Center in Manaus from 18 to 20 March 2026. Promoted by Suframa in partnership with Instituto Somar Amazônia, the fair brought together solutions from the Manaus Industrial Hub in digitisation, automation, artificial intelligence and sustainability, free and open to the public.

stands: 115+
days of fair: 3

Event details: PIM Amazônia, 19 Mar 2026 (opens in a new tab) ↗

02The experience

At the fair, Transire presented Zire, its new ecosystem of payment and retail technology. I was on the stand.

The coverage of ExpoPIM 4.0 names me as Transire's software developer and quotes my explanations of what was on show: the idea behind the Zire line, the dual-screen point of sale, the card machine that guides whoever is using it, and the backpack with a display.

This page records my presence on the stand and what was published about it. The products are Transire's and appear here as the press described them, without crediting me with building any of them.

03On the record

“A gente está apresentando a linha Zire, que é o novo ecossistema da Transire. São equipamentos desenvolvidos e fabricados aqui em Manaus, com foco em tecnologia e inovação.”
“We're presenting the Zire line, Transire's new ecosystem. It's equipment developed and manufactured here in Manaus, focused on technology and innovation.”
Renato Vieira · Agrofloresta Amazônia
“A ideia é trazer mais transparência. O cliente consegue visualizar tudo o que está sendo registrado no caixa, o que aumenta a confiança e melhora a experiência de compra.”
“The idea is to bring more transparency. Customers can see everything being rung up at the till, which builds trust and improves the shopping experience.”
Renato Vieira · Agrofloresta Amazônia
“Se a pessoa que está utilizando se deparar com um problema, a maquininha já vai dar um indicativo do que fazer.”
“If the person using it runs into a problem, the card machine will already show them what to do.”
Renato Vieira · PIM Amazônia
“Ele une as duas coisas: o que o vendedor vê de um lado, o cliente vê do outro.”
“It brings both together: what the seller sees on one side, the customer sees on the other.”
Renato Vieira · PIM Amazônia
“Você pode colocar um vídeo de anúncio e sair com ele na rua, como uma mídia em movimento.”
“You can put an ad video on it and walk down the street with it, like media on the move.”
Renato Vieira · PIM Amazônia

Quotes in the original Portuguese, as published, with an English translation below each one.

04On show

What was on show.

01
Card machines
A new line about 30% lighter than conventional models, with magnetic charging and artificial intelligence that guides the user during a transaction. They take contactless (NFC), credit, debit and Pix via QR code.
Described by Agrofloresta Amazônia · PIM Amazônia
02
Dual-screen point of sale
Two screens: the cashier and the customer follow the purchase at the same time, so mistakes show up in real time. There is also a version with a built-in printer that issues the tax receipt.
Described by Agrofloresta Amazônia · PIM Amazônia
03
Self-service
A terminal for unattended shops, such as stores in residential buildings or open 24 hours: customers pick their products, pay and check out on their own, get the receipt on their phone, and the screen can show advertising.
Described by Agrofloresta Amazônia · PIM Amazônia
04
PIN pads
Part of the Zire line's portfolio as listed in the coverage, alongside the card machines, the point-of-sale systems and the self-service kiosks.
Described by Agrofloresta Amazônia
05
Display backpack
A backpack with a digital screen for adverts: advertising on the move, meant for events and retail spaces. Still a prototype, being adjusted for weight and battery life.
Described by Agrofloresta Amazônia · PIM Amazônia