Close-up of the Carter homepage gallery strip: a pack of açaí wine cans and a gold riviera necklace on a bust, framed in rounded tiles on deep navy.

Case study Carter

A quiet, premium storefront with a real backend underneath.

Client
Carter
Type
E-commerce
Role
Front-end & web development

A public online store for Carter, designed around a calm, premium visual language, and built so the catalogue could grow into real commerce, with a database, authentication and a backend behind it.

Create an online store that looks as considered as the brand, is easy to browse, and doesn't need to be rebuilt the day real integrations arrive.

Design the storefront and the data model together. Keep the interface restrained so the products carry the page, and lay down the backend foundation from the first commit.

What was actually built

  1. 01

    A responsive storefront in Next.js and React, styled with Tailwind CSS.

  2. 02

    Product data modelled with Prisma on PostgreSQL (Neon), ready for authentication and orders.

  3. 03

    Deployed on Vercel with a structure prepared for backend growth.

Technology

  • Next.js
  • React
  • Tailwind CSS
  • Prisma
  • PostgreSQL
  • Vercel

Delivered as a storefront foundation for Carter.

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